VLVJ's vision is to find and to foster entrepreneurs with high potential for creating thriving and successful technological companies, while strengthening the Israeli economy and positioning Jerusalem as a leading city in high-technology industry.

VLVJ embraces values that we believe are the cornerstones of strong business practices and good citizenship. We demonstrate our values through our actions and associations and we require that our portfolio companies join us in doing good while doing well. Our central values include:

• Integrity and the embracing of honesty
• Innovation
• Entrepreneurship
• Commitment and the demonstration of loyalty
• Openness and the free exchange of ideas
• Excellence and the pursuit of excellence
• Business Orientation and the pursuit of profit